Crafting Shareable Social Media Content
- zachsievert15
- Jul 15
- 4 min read
Creating content people actually want to share can feel like trying to catch lightning in a bottle. With constantly shifting trends and short attention spans, the challenge isn’t just producing social media content—it’s crafting content that resonates, engages, and spreads. The good news? There’s a formula to help increase your chances. It’s not about going viral every time; it’s about consistently creating valuable, relevant, and relatable posts.
Whether you’re a small brand or an enterprise looking to grow your digital presence, knowing how to craft social media content that gets attention is a powerful piece of any digital marketing strategy.
Table of Contents
Understanding What Makes Content Shareable
Not all social media content is created with the same goals. Some posts are made to inform, others to entertain, and some just to spark a conversation. But what makes something shareable is when the content delivers value and hits the emotional or practical needs of the audience.
Shareable content typically falls into one (or more) of these categories:
Educational or how-to posts
Relatable memes or quotes
Eye-catching videos or visuals
Timely content tied to trending topics
Thought-provoking or opinion-based posts
When your content connects with someone on a personal level, they’re more likely to tag a friend, hit “share,” or repost to their story.
Know Your Audience Inside and Out
Before you create a single caption or select a filter, you need to understand who you're speaking to. What problems are they trying to solve? What makes them laugh? What types of content do they already engage with? Use platform analytics and tools like Meta Business Suite or TikTok Analytics to evaluate what’s performing well. Then build your social media content strategy around that data.
Also, consider using insights from your website’s SEO services or CRM tools to identify patterns in customer behavior. The more specific your targeting, the more relevant your content will be—and relevance drives shares.
Keep It Simple, Clear, and Visual
People scroll quickly. If your post doesn’t grab attention in the first second or two, it’s already lost. Visual content—like photos, infographics, and short-form videos—tends to perform better on most platforms.
But visuals alone aren’t enough. Your messaging needs to be crystal clear. Avoid jargon or overly long captions. Instead, aim for quick takeaways, snappy headlines, and captions that guide the viewer to like, comment, or share.
Using on-brand graphics or templates can also help your posts stand out and feel professional without losing personality. Tools like Canva and Adobe Express make this easier than ever for businesses of all sizes.
The Role of Timing and Consistency
The best social media marketing campaigns are consistent. That doesn’t mean posting 10 times a day—but it does mean showing up regularly. Posting once and disappearing won’t help you stay top-of-mind.
Every platform has slightly different peak times for engagement. For example, LinkedIn tends to see more interaction during weekday mornings, while Instagram and TikTok thrive in the evenings and weekends. Social media management platforms like Buffer or Later can help automate posts to go live at the best times for your audience. Consistency also helps your audience know what to expect, which builds trust over time—a key driver for shares and engagement.
Using Emotion and Storytelling
People don’t share bland facts—they share stories and feelings. Whether it’s joy, surprise, nostalgia, or empathy, emotional content tends to outperform purely promotional material. You don’t have to write a novel. A before-and-after transformation, a user testimonial, or a short behind-the-scenes video can humanize your brand and build a connection. Even humor or a well-placed meme can drive interaction if it fits your tone. Social media content that tells a compelling story is more likely to travel beyond your existing follower list.
Boosting Engagement with Interactive Content
Engagement and shareability often go hand in hand. Adding interactive elements like polls, quizzes, or open-ended questions encourages people to respond—and those responses can turn into shares.
Some interactive content ideas:
Instagram story polls or quizzes
Comment-to-vote posts
“Tag a friend who…” challenges
Swipeable carousel tips
User-generated content campaigns
These tactics help you learn more about your audience while making them feel like part of the brand experience.
Integrating Influencer Marketing
Influencer marketing is no longer just for big brands. Micro and nano influencers often have highly engaged niche audiences, and working with them can help you reach new communities through content that feels authentic.
Influencers know their audience best. When given creative freedom, they can produce social media content that speaks directly to their followers—and drives far more impact than a traditional ad. If your budget is tight, offering free products or experiences in exchange for posts can still deliver value. Just be sure to work with influencers whose values and audience match your brand.
Optimizing Content for Each Platform
Every social media platform plays by its own rules. What works on TikTok might flop on LinkedIn. That’s why repurposing content (not duplicating it) is key.
Here are a few tips:
Instagram: Focus on high-quality visuals, Reels, and Stories.
Facebook: Community-driven content and group sharing work well.
LinkedIn: Share insights, articles, or career-based stories.
TikTok: Use trends, music, and behind-the-scenes clips.
Pinterest: Great for evergreen content, infographics, and tutorials.
Adjust captions, hashtags, and formats accordingly. Many social media marketing services offer support to help tailor content for each platform, ensuring your message lands the right way every time.
How Wasatch Digital Group Helps Build Strong Social Media Content
At Wasatch Digital Group, we understand that social media content isn’t just about filling a feed—it’s about making a connection. Whether you're looking to improve your reach through social media ads, need help with social media management, or want to develop a more intentional digital marketing strategy, our team brings the tools and experience to help your message stand out. We offer a wide range of services to help your business get the reach it deserves. Let’s turn scrolls into shares, and likes into loyal followers. Contact us to see how we can elevate your social media & marketing efforts.
Comments